Head of Marketing

<p style="min-height:1.5em"><strong>About OuterSignal</strong><br>We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We serve hundreds of brands and are growing 50% month-over-month - all within our first 6 months of operation. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.<br><br><strong>What You'll Do:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound</p></li><li><p style="min-height:1.5em">10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)</p></li><li><p style="min-height:1.5em">Deploy a $1M+ annual marketing budget across channels that actually convert</p></li><li><p style="min-height:1.5em">Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut</p></li><li><p style="min-height:1.5em">Build and manage our affiliate program and content engine (agencies, consultants, tech partners)</p></li><li><p style="min-height:1.5em">Oversee our outbound and cold email strategy</p></li><li><p style="min-height:1.5em">Work directly with Founders on channel strategy, messaging, and market positioning</p></li><li><p style="min-height:1.5em">Hire and scale the marketing team as we hit milestones</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Who You Are:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing</p></li><li><p style="min-height:1.5em">You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech</p></li><li><p style="min-height:1.5em">Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)</p></li><li><p style="min-height:1.5em">Experience building affiliate or partnership programs from scratch</p></li><li><p style="min-height:1.5em">Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting</p></li><li><p style="min-height:1.5em">Fluent in HubSpot (or similar CRM) for pipeline management and automation</p></li><li><p style="min-height:1.5em">You think in CAC, LTV, payback period, and channel contribution</p></li><li><p style="min-height:1.5em">Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools</p></li><li><p style="min-height:1.5em">Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>What We Offer:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Impact:</strong> Join at the ground floor where your work directly influences company trajectory</p></li><li><p style="min-height:1.5em"><strong>Growth:</strong> Rapid company growth creates exceptional learning and advancement opportunities</p></li><li><p style="min-height:1.5em"><strong>Flexibility:</strong> Remote-first culture with autonomy over your work</p></li><li><p style="min-height:1.5em"><strong>Team:</strong> Work alongside the founding team</p></li><li><p style="min-height:1.5em"><strong>Mission:</strong> Revolutionizing the way brands understand and market to their customers</p></li></ul><p style="min-height:1.5em"></p>