Head Of Marketing (Canada)
<p>This is a remote position.</p> <div class="align-justify" style="text-align:justify"> <b>About the Company</b><br> </div> <div class="align-justify" style="text-align:justify"> <br> </div> <div class="align-justify" style="text-align:justify"> Partnerships are the future of go-to-market strategies, driving 30–50% of company revenue. However, many partner teams still rely on spreadsheets, email chains, and outdated CRMs that create inefficiencies, slow execution, and lost revenue opportunities.<br> </div> <div class="align-justify" style="text-align:justify"> <br> </div> <div class="align-justify" style="text-align:justify"> The company is building an AI-native PRM platform designed for modern partnership teams, helping eliminate manual work, improve partner collaboration, and turn partner activity into scalable and measurable revenue growth.<br> </div> <div class="align-justify" style="text-align:justify"> <br> </div> <div class="align-justify" style="text-align:justify"> The organization experienced 600% year-over-year growth in 2025 and currently works with industry-leading companies such as Anthropic, Starlink, Gong, and BambooHR. The team operates in a fast-paced environment focused on intentional execution and delivering measurable impact.<br> </div> <div class="align-justify" style="text-align:justify"> <b><br></b> </div> <div class="align-justify" style="text-align:justify"> <b>Role Overview</b><br> </div> <div class="align-justify" style="text-align:justify"> <br> </div> <div class="align-justify" style="text-align:justify"> The company is hiring a Director of Marketing to lead the marketing function end-to-end, reporting directly to the CEO. This role is highly focused on demand generation, inbound pipeline growth, revenue impact, and execution.<br> </div> <div class="align-justify" style="text-align:justify"> <br> </div> <div class="align-justify" style="text-align:justify"> The ideal candidate is someone who can quickly identify opportunities, test hypotheses, analyze results, and scale successful initiatives. This is a hands-on leadership role where the person will be expected to build, optimize, and execute marketing strategies while helping shape the company’s go-to-market direction.<br> </div> <div class="align-justify" style="text-align:justify"> <br> </div> <div class="align-justify" style="text-align:justify"> Current marketing assets already in place include:<br> </div> <div class="align-justify" style="text-align:justify"> • Newsletter and email marketing initiatives<br> </div> <div class="align-justify" style="text-align:justify"> • Founder-led thought leadership<br> </div> <div class="align-justify" style="text-align:justify"> • Podcast and YouTube content<br> </div> <div class="align-justify" style="text-align:justify"> • LinkedIn as the primary inbound channel<br> </div> <div class="align-justify" style="text-align:justify"> • G2 presence and review programs<br> </div> <div class="align-justify" style="text-align:justify"> • Event sponsorships and partnership community engagement<br> </div> <div class="align-justify" style="text-align:justify"> • Website copy, landing pages, and core messaging initiatives<br> </div> <div class="align-justify" style="text-align:justify"> <br> </div> <div class="align-justify" style="text-align:justify"> The Director of Marketing will also collaborate closely with a Product Marketer responsible for product messaging, case studies, and sales enablement materials.<br> </div> <div class="align-justify" style="text-align:justify"> <b><br></b> </div> <div class="align-justify" style="text-align:justify"> <b>Main Responsibilities</b><br> </div> <div class="align-justify" style="text-align:justify"> <br> </div> <div class="align-justify" style="text-align:justify"> • Own and execute demand generation strategies across multiple channels<br> </div> <div class="align-justify" style="text-align:justify"> • Drive inbound pipeline growth tied to MQLs, SQLs, pipeline, and revenue<br> </div> <div class="align-justify" style="text-align:justify"> • Manage and optimize LinkedIn, email marketing, content, paid campaigns, and community initiatives<br> </div> <div class="align-justify" style="text-align:justify"> • Develop and refine website messaging, positioning, and landing pages<br> </div> <div class="align-justify" style="text-align:justify"> • Analyze performance metrics and prioritize high-impact growth opportunities<br> </div> <div class="align-justify" style="text-align:justify"> • Support partnership-led growth and partner marketing initiatives<br> </div><br><h3>Requirements</h3> <div> 5+ years of B2B SaaS marketing experience<br> </div> <div> • At least 2 years leading or owning a marketing function<br> </div> <div> • Proven experience driving pipeline generation and revenue growth through demand generation<br> </div> <div> • Experience managing inbound channels such as LinkedIn, newsletters, podcasts, blogs, YouTube, paid campaigns, and G2<br> </div> <div> • Experience with partner marketing or partnerships-led growth strategies<br> </div> <div> • Portfolio showcasing marketing campaigns, content, or programs built and scaled<br> </div> <div> <b><br></b> </div> <div> <b>Nice to Have</b><br> </div> <div> • Experience with PRM, CRM, or partner-led growth platforms<br> </div> <div> • Familiarity with HubSpot<br> </div> <div> • Experience mentoring or managing junior marketing team members<br> </div> <div> <br> </div> <div> <b>Why Join</b><br> </div> <div> • Opportunity to lead and scale a marketing function with strong existing traction<br> </div> <div> • Direct collaboration with the CEO on company growth and positioning<br> </div> <div> • High-impact role with significant ownership and visibility<br> </div> <div> • Fast-growing environment with strong momentum and growth potential<br> </div><br><h3>Benefits</h3> <div> Salary:$6800- $9800<br> </div> <div> Remote Canada<br> </div><br>
