Meta & Google Ads Specialist – Part-time

Job Description:

  • Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
  • Write compelling ad copy that aligns with campaign objectives and resonates with the target audience
  • Conduct keyword research and audience targeting to support campaign strategy
  • Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager
  • Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)
  • Analyze data using GA4 and provide actionable insights and regular reports
  • Collaborate with the creative team to align ad copy and creatives with campaign goals
  • Manage product feeds for Google Merchant Center and Facebook Catalog
  • Stay up to date with platform changes and digital advertising best practices

Requirements:

  • 2+ years of experience in media buying or digital performance marketing
  • Proven experience with Meta Ads Manager and Google Ads (Search, YouTube, Display)
  • Strong understanding of Google Analytics (GA4), conversion tracking, and reporting
  • Experience in writing high-converting ad copy for Google Ads and Meta Ads (Facebook/Instagram)
  • Experience with Google Tag Manager, Facebook Pixel, and Google Ads conversion tags
  • Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
  • Ability to work independently, manage budgets, and optimize toward performance goals
  • Excellent communication, problem-solving, and analytical skills
  • Experience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog)

Benefits:

  • Opportunities for growth and advancement
  • Competitive compensation package
  • Part-time to Full-time, PST business hours, Remote
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