Vice President, Brand and Market Strategy

Job Description:

  • Define and evolve SOCi’s category narrative, positioning, and messaging architecture
  • Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
  • Ensure consistency of narrative across brand, product, sales, and executive communications
  • Shape how analysts, media, customers, and the market understand SOCi
  • Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints
  • Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
  • Lead and scale a high-performing brand and creative organization
  • Own SOCi’s earned and owned media strategy to build market authority and executive visibility
  • Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
  • Build and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyers
  • Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
  • Partner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and media
  • Lead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messaging
  • Elevate executive presence through keynotes, bylines, interviews, and industry influence
  • Ensure SOCi maintains a strong and differentiated voice in the market
  • Lead and mentor the Product Marketing function, including a Sr. Director and team
  • Ensure product messaging, positioning, and go-to-market strategies align with the broader market narrative
  • Provide strategic oversight across messaging frameworks
  • Drive consistency between brand narrative, product messaging, and revenue strategy

Requirements:

  • 7+ years of B2B Product Marketing experience working in a fast-paced, high growth environment
  • Demonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams) - building, leading and mentoring high-performing teams as well as growing revenue
  • Demonstrated success in navigating and influencing challenging dynamics at the executive level, including managing strong personalities and engaging in direct, candid conversations while maintaining professionalism and focus on outcomes
  • In depth, hands-on experience with all core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch
  • Demonstrated creative thinking with ability to develop new programs that generate awareness and intent, enable sales and excite customers
  • Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
  • Excellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonate
  • You are highly collaborative, have strong interpersonal skills, positive attitude and ability to develop positive and productive working relationships across our organization
  • Your executive team trusts you because you use data to make better decisions and drive results; you are not afraid to experiment and fail because you use it to learn and drive improvement
  • Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
  • Bachelor's degree in a related field

Benefits:

  • Health insurance plans, dental, and vision
  • Wellness incentives
  • 401(k) plan with employer match
  • Flexible paid time off
  • Quarterly wellness days
  • Paid holidays
  • Unique employee engagement programs
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